This is a question I ask myself every so often. I’m a big advocate of young talented people establishing their identity with business cards. I’ve had them since I was about 13, and I’m 17 now. In four years, I’ve gone through four redesigns. For me, I make an update when the crucial information changes (portfolio, etc).
For some, information might not change very often. I think it’s best to make changes on these factors: outdated designs, outdated information and new logos.
In order to fully express my creativity, I make sure each design is totally different than the next.
So, how often should you change your business cards? Think about the nature of your business, the people receiving these cards and the image you wish to portray. Does your information change frequently? Do your current cards give off the reflection you want it to?
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