Always Offer the Option to Subscribe

I was reading a blog just now, and wanted to subscribe to their feed to stay updated. My eyes automatically shifted to the header to find that glorious orange button – it wasn’t there. I went down, scanning the page – it wasn’t there. The blog in question had a an average readership. For example, on average,  posts get 16 comments, and a little less retweets. The lesson here, is that regardless of the amount of people that read your blog, you should still give people the option to stay informed. It’s a win-win situation really. Does the blogger have anything to loose? Nope.

An example of someone doing this right is Glen from ViperChill. ViperChill is a blog that he runs, soley dedicated to helping and informing his readers on viral marketing – you know, building your blog, making money with your blog. Glen isn’t out there for the money – you will find NO ads on his site,  just content. But he still gives readers the options to stay updated, because he blogs for his readers.

After all, that’s the reason you blog – to share your thoughts with people. So, regardless if your blog has three readers or three thousand, make sure that you give them some kind of option to stay updated. That was my two cents, how about yours?