Design has always been an integral part of successful websites. Craft a look that communicates your company to your customers and your success increases.
Illustrations have the power of boosting a website’s design. These Web illustrations are most successful when they match current trends. By utilizing current trend illustrations in your Web design, you will show that your company is forward thinking and current.
Here are 10 new trend illustrations in Web design that your company can incorporate into your current design.
Whether realistic or whimsical in design, humans are attracted to animals. Many animals have characteristics and traits that humans readily identify. By matching an animal with your company, you’re able to communicate a strong message about your company’s values and traits.
These days, Web illustrators are incorporating bright, bold colors in their designs. Before choosing your colors, take a couple of minutes to research the psychology behind colors and choose those that best match the message that you’re trying to convey.
Companies have been creating characters to help depict their organization and draw customers in. These characters often can be incorporated into long term branding of the company so clients have a strong emotional connection to that brand every time the character appears in marketing materials.
Possibly due to the popularity of Twitter, clouds are starting to sprout up in Web designs. Clouds communicate brightness, airiness and simplicity.
Focus on Footers
Footers contain quite a bit of company information. It’s an important element of your website, so why not incorporate some design elements? Companies are utilizing the space to add illustrations that communicate their brand to website visitors. The footer is often the last element that a person will see, so why not leave them with a lasting impression?
Everyone loves a good laugh. Utilizing humor in your Web design will help make your site memorable. It will also help increase your traffic because customers will share the site with others to see how it tickles their funny bones.
Landscapes are natural elements that add color and beauty to a website. In a medium where grey, black and white often take center stage, it’s refreshing to have colorful, organic elements brightening up the designs.
Splash pages have been on the decline in recent years. But companies can continue to have that large graphic impact by increasing the size of their logos. By adding in graphic and illustration elements to the logos, they can transition into art instead of a stale logo. The larger logo will also help communicate more about the overall brand
It’s time to clear out the clutter. It’s hard to process all of the information on the Web when websites are jam-packed with various design elements. White space helps consumers breath and take in the information that you are displaying for them to see.
Web illustrators have been utilizing white to brighten up other colors and de-clutter their designs. This trend is best achieved by finding creative and unique ways to utilize white, such as through the cloud trend.
Daniela blogs for CreditDonkey, a free tool that allows you to easily compare credit card offers. She’s also looking for suggestions on how to redesign CreditDonkey – email her at firstname.lastname@example.org